I redesigned the Snickers Peanut Butter bar. I wanted to make the overall look and feel of the front wrapper much more simplistic. I made the contrast between “snickers” and the wrapper very noticeable to make the name instantly visible. The front is now much easier to read and see all the different elements. I used a large red square in the front because the colour red represents intensity and often leads people to make quick choices. That is exactly what you want when trying to sell chocolate because you want your candy to stand out against the many other ones around it.
