Logo Redesign Project
I decided to re-brand 7 Eleven an international chain of convenience stores. No matter where you are in the world you can be certain that there is always a 7 Eleven nearby. This is a company that you can always rely on and they give everyone good reason to trust them. A convenience store at its core is a place anyone can rely on to sell anything a person might need. As well as keep their stock fresh at all times. It is a place you find comfort in. My design brings their aging brand into the modern day which will make it even more inviting then it previously was. While rebranding the logo I wanted to “modernize” it by giving it a “clean” look by straightening out the 7 and changing the font completely. The text saying “eleven” is now lower case which in my opinion makes the 7 and eleven seem more connected rather than feeling like two separate elements. I did not do much in changing the colours because I believe the colour choice is already well done. Being a convenience store, you want people’s trust and having the bright right creates a feeling of trust in the viewer as well as giving off the company’s passion to be ‘the’ convenience store. There is also orange which expresses enthusiasm and determination. The final colour is green. I changed the green to make it a lighter and more inviting green. Green is an important colour to the brand because just like red, it creates trust but it also creates a relaxed and fresh feeling. These three colours all represent what 7 Eleven strives for. To be a store you can always feel relieved to see because you can rest assured knowing that they have what you’re looking for.
